About Us

The Screen Sector Support Initiative is the result of a collaboration between the South African Screen Federation (SASFED) and the Independent Producers Organisation (IPO) – with programme and technical support from Gray Global Advisors LLC.

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The leading voice and champion of the South African Screen Industry.

The South African Screen Federation (SASFED) is the national federation of independent film, television and audio-visual industry organisations in South Africa. Founded in 2006 in response to Government’s call for the independent screen industry to speak with a united voice, SASFED represents many professionals and companies that are operating in an increasingly diverse and growing sector. The membership of these organisations operates in all the provinces of South Africa, making SASFED’s membership truly national.



Full member organisations are: - Documentary Filmmakers’ Association (DFA), Independent Black Filmmakers Collective (IBFC), Independent Producers’ Organisation (IPO), Personal Managers’ Association (PMA), Animation South Africa (A.S.A), South African Guild of Actors (SAGA), Sisters Working in Film and Television (SWIFT), South African Guild of Editors (SAGE) and Writers’ Guild of South Africa (WGSA).

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The Independent Producers Organisation (IPO) is a national organisation which represents, protects and promotes interests and needs of independent South African film, television and digital content producers.

It strives towards creating an empowered, transformed and representative industry by partnering with key stakeholders towards the advancement of a sustainable and enabling environment for producers and, recognizing their role and responsibilities as the engine drivers of work throughout the industry value chain, creating opportunities for workers across and suppliers to the sector.

The IPO aims to maximise the industry's potential to contribute to the country's economy, and to preserve and promote South Arica's national identity and stories. It currently represents over 70% of working producers in South Africa

Gray Global Advisors LLC (GGA) is a business advisory firm with interests and associations within the United States, Africa, Asia and Europe. GGA was originally founded by Justin Gray and the late former Congressman William (Bill) H. Gray (who, while Chairman of the U.S. House of Representatives Budget Committee, co-authored the Comprehensive Anti-Apartheid Act of 1986).

GGA’s Media Practice advises and partners with major film studios, other media entities, governments and non-governmental organizations on issues surrounding the development and sustainability of Screen Sector (film, television, games, advertising, short and long form online video, animation, broadcasting etc.) economies.

The Screen Sector Support Initiative

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